DESIGN INDABA

Fodder: the pop up dining experience that turns eating into an agricultural act

by Lindsay Samson

 

"Roused by ... a perpetual disconnect between the production and general consumption of meat, [the team created] a holistic dining experience that would highlight the complicated relationship humans have with the animals we consume."

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takepart.com

Fodder Dinners Want Guests to Eat Like a Cow

by Sarah McColl

 

"One part restaurant pop-up, one part art installation, and one part political demonstration."

 

"The goal was not a “gotcha!” moment of vegetarian didacticism ... but an exercise in empathy. Can meat eaters connect with what they’re consuming by being fed its feed?"

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munchies.vice.com

This Pop-Up Had Me Eating Like an Animal from a Trough

by Alex Swerdloff

 

"...it tasted like a pure encapsulation of springtime. Many cheeses have floral or vegetal notes, but this ricotta was no joke—it was a pastoral landscape blanketed in virginal sunshine."

 

"The meal was what you might call an intellectual or ethical success, ... it forced me as a diner to be aware of what I was eating (and what it ate) in a truly visceral way."

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NIKKI TAKES NEW YORK

Eating is Knowing – A Feast of New Friends, Food & Fabulousness

by Nikki Marie

 

"As we commented, conversed and connected over this fabulous feast, in a matter of hours, we all had a new perspective on food – how we eat it, why we eat it, and how we feel about it."

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